Tips about Cost Per Lead

A small business owner analyzing data on a laptop to calculate the return on investment for a marketing video.

How to Measure Marketing Video ROI for Small Businesses

To measure your video's ROI, calculate the revenue it generated, subtract production costs, and divide by the cost. For service businesses, the key is assigning a monetary value to each lead to translate views into measurable results.

Video MarketingSmall Business Marketing

10 min

October 16, 2026

A small business owner looks at his phone's video analytics, wondering why he's not getting any leads.

Tips for your business

High Views, No Leads? Your Complete Guide to Fixing It

Getting lots of video views but no inquiries? This is often due to targeting the wrong audience, an unfocused message, or a missing call to action.

Video MarketingSocial Media

8 min

October 3, 2026

A small business owner in Israel planning a paid TikTok campaign.

Tips for your business

What's the Cost of a TikTok Lead? A Small Business Pricing Guide

The cost of a TikTok lead varies widely by industry and creative quality. Learn how to estimate your budget, measure performance, and reduce costs.

TikTok MarketingVideo Marketing

8 min

October 2, 2026